Tag Archives: performance claims

July 5, 2024

2024 Competition Act Amendments (Bill C-59): Advertisers Must Now Back Up Product and Business Related Environmental Performance Claims

OVERVIEW OF BILL C-59 AMENDMENTS TO THE COMPETITION ACT On June 20, 2024, Bill C-59 was passed, which introduced the third of three recent significant rounds of amendments to Canada’s federal Competition Act (together with amendments that were passed in June 2022 and December 2023). This third round of … Read the rest of this entry »

June 21, 2024

Sweeping Canadian Competition Act Amendments (Bill C-59) Passed June 20, 2024

On June 20, 2024, Bill C-59 was passed, introducing the second of two recent significant rounds of amendments to Canada’s federal Competition Act (the first round introduced by Bill C-56). This new round of amendments to the Competition Act completes a sweeping overhaul of Canada’s Competition Act across virtually all key provisions of … Read the rest of this entry »

May 16, 2024

Significant Proposed Deceptive Marketing Law Amendments to the Competition Act Under Bill C-59

RECENT AND PROPOSED COMPETITION ACT AMENDMENTS (BILLS C-56 AND C-59) On December 15, 2023, Bill C-56 (An Act to amend the Excise Tax Act and the Competition Act), which introduced the first of two new significant rounds of amendments to the federal Competition Act, largely came into force. … Read the rest of this entry »

January 6, 2022

Competition Bureau Obtains Court Order In NuvoCare Weight Loss Claims Investigation

On January 5, 2022, the Competition Bureau (Bureau) obtained a Federal Court production order to advance its ongoing investigation into weight loss performance claims made by NuvoCare Health Sciences Inc. (NuvoCare) relating to its WeightOFF Max!, Forskolin+ and Forskolin Nx natural health products. This follows … Read the rest of this entry »

July 7, 2021

New Competition Bureau Compliance Bootcamp Video: Avoiding Deceptive Marketing

The Competition Bureau (Bureau) recently began posting new Compliance Bootcamp compliance videos.  In this regard, on July 7, 2021 the Bureau posted its Avoiding Deceptive Marketing Compliance Bootcamp video. This compliance video sets out guidance to avoid engaging in deceptive marketing practices, including making false … Read the rest of this entry »

January 25, 2021

New Competition Bureau Guidance for Performance Claims and Influencer Marketing In Canada

Practical Law Canada Competition (of which I am Lawyer Editor) has published a new Legal Update, which discusses new Competition Bureau guidance in relation to performance claims under the Competition Act, R.S.C. 1985, c. C-34 (Competition Act). The update includes a general overview of the … Read the rest of this entry »

April 8, 2020

Product Performance Claims: Increased Risk in Making Unfounded Claims During COVID-19 Outbreak

Practical Law Canada has published a New Legal Update, which discusses product performance claims under the Competition Act and the Competition Bureau’s increased enforcement focus on performance claims that are not supported by adequate and proper testing.  The Legal Update also includes an overview of the … Read the rest of this entry »

April 3, 2020

COVID-19 (Corona Virus): Canadian Competition and Advertising Law Developments

The global spread of COVID-19 has had significant impacts in most major areas of law, including Canadian competition and advertising law. Both federal and provincial governments in Canada have been introducing unprecedented new legislation and orders relating to key aspects of competition and advertising law, … Read the rest of this entry »