Tag Archives: Toronto advertising lawyer

December 7, 2021

Tis The Season For Trip Contests – A Few Canadian Contest Law Tips To Keep In Mind

Destination contests/sweepstakes (i.e., trip contests) are popular seasonal marketing tools used by many clients and businesses to increase sales during the holidays and winter season. They often include ski, spa, beach and other snow-bird travel packages to popular Canadian and international destinations. While trip contests … Read the rest of this entry »

December 5, 2021

CASL Checklists & Precedents: Express Consent Requests & Consent for Third Parties

Do you need checklists and precedents to help your company or organization comply with the express consent requirements of Canada’s federal anti-spam legislation (CASL)? Our firm offers many types of precedents/forms to help companies, associations, other types of organizations and individuals comply with CASL, including … Read the rest of this entry »

December 4, 2021

Canadian Federal and Ontario Cannabis Advertising Laws and Rules: An Overview

We have been receiving an increasing number of inquiries relating to Canadian laws, regulations and regulatory guidelines for cannabis marketing and advertising. As such, we provided an overview of key advertising and marketing related requirements under the federal Cannabis Act and Ontario laws and rules … Read the rest of this entry »

November 18, 2021

Recent CRTC CASL (Anti-Spam Law) Enforcement: New CASL Enforcement Report

On November 8, 2021, the CRTC released its bi-annual CASL Enforcement Report, which reports that over 154,406 complaints (5,939 per week) were submitted to the Spam Reporting Centre (SRC) between April 1 and September 30, 2021. Of these complaints, 88% reported that the sender did … Read the rest of this entry »

November 7, 2021

Influencer, Co-Sponsor and List Sharing Agreements For Canadian Promotions and Marketing

Over the past few years, we have seen an increased number of our clients (both brands and agencies) participate in contests and other type of promotions in which a third party is responsible for most of the marketing and administration. Some examples include franchisors engaging … Read the rest of this entry »

October 5, 2021

Canadian Anti-Spam Law (CASL): Common Consent Request Related Errors

Canada’s federal anti-spam legislation (CASL), which is one of the strictest anti-spam law regimes in the world, applies to commercial electronic messages (CEMs) that encourage participation in a commercial activity. While CASL was enacted more than seven years ago, there remain several common misperceptions relating … Read the rest of this entry »

October 5, 2021

CASL Checklists & Precedents: Common Business-Related Exemptions & Implied Consent

Do you need checklists and precedents to help your company or organization comply with some of the common business-related exemptions and categories of implied consent under Canada’s federal anti-spam legislation (CASL)? Our firm offers many types of precedents/forms to help companies, associations, other types of … Read the rest of this entry »

September 21, 2021

Common Misperceptions Between Implied Consent and Exemptions Under CASL (Canadian Anti-Spam Law)

Canada’s federal anti-spam legislation (CASL), which is one of the strictest spam law regimes in the world, applies to commercial electronic messages (CEMs) that encourage participation in a commercial activity. CEMs are defined broadly as electronic messages with a purpose to encourage participation in a … Read the rest of this entry »